Digital Marketing Training

Digital Marketing Training

Digital Marketing Course Curriculum

 

Course Overview –

Skill 2 Digital is one of the leading online training platforms in India, providing all the certification programs to nourish your skills. Having more than 25+ courses and online assessment training Skill2Digital is providing real time experience in Digital Marketing to understand the concept and make the students have a real hand on experience in Digital Marketing. We practice open discussions, interactive seminars and meetings, to keep progressing. We try to understand the needs of our students and consider them at equal part for their growth and success. We have 15+ plus years of management experience in assessment and training services. Skill 2 Digital provides infrastructure to conduct computer-based test, Digital Training, Digital Conference, Video Conferences. We believe that, people are important assets to any organization and that they need to be nurtured and developed to meet organization goals and objectives. Here in Skill 2 Digital we not only provide training, but we also conduct placement services to candidates, to work with the organisations. Our team is made up of experienced, stable, committed and smart human resource professionals who have had a proven track record. If you have a challenge for us, be assured it will be delivered.

Faculty

• Our Trainers are supported by technology, documents and practical resources that enable the students to learn and refresh the required knowledge at a destined time and pace.

• Being an adwords certified individual, trainers have more than 7+ years of experience along with adword certification and web analytics certification and our modules are built to cover the key aspects of digital marketing focusing on core business.

• The Training programs are designed to bridge the gap between traditional academia and industry demands

 

 

Who Should Attend?

• Working Professionals

Open gates for multiple industries. Get a plethora of job opportunities. Expertise your skills for career growth Planning to start your own business? Work as a part timer, make money online.

• Entrepreneurs

Market your company or business online, Reach targeted audience and boost traffic, Generate leads and covert sales, Save up to 75% of marketing costs, Track and measure your campaign.

• Freshers

More than 1 lac job openings in India, Build your career in Digital marketing, Creative and easy to understand, Developing skills in digital marketing ensures you guaranteed job.

 

Why Choose Rakesh Tech Solutions ?

• Highlights

Advanced Digital Marketing, In-Depth Study materials, Experienced Faculty, Adwords Certification, Job Assistance and Interview Training, Practical Assignments

• Flexibilities

One-to-one attention, Limited Students, Back-up classes if you miss any, Job Assistance and Placements.

• Placements

More than 1 Lac opening for Digital Marketing Executives and Managers in India.

Rakesh Tech Solutions provides placement assistance at leading organizations of the Industry.

 

Course Content –

Digital Marketing Introduction

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• Digital Marketing platforms and Strategy?
• Types of Digital Marketing – Organic & Paid
• ROI between Digital and traditional marketing?
• Online Earnings on Digital Marketing
• Affiliate Marketing on Digital Marketing

 

Understanding the Domain , Hosting And  Website

• Domain Registrations
• Web Hosting Purchase and setup
• What is a website?
• Types of websites?
• Website Architecture
• Website
• WHM
• Cpanel
• File Uploading and Downloading
• Email Creations

 

Free Website Creations

• Blogger – HTML Website
• Wordpress

 

Keyword Selection Strategies

• Keyword Analysis
• keyword analysis tools
• Keyword Competition
• Keyword Selection

 

Search Engine Optimization (SEO)

• What is SEO?
• Introduction to search engines
• How search engines works ?
• Business Analysis
• Web position Analysis
• Comepetition Analysis
• SEO Tools
• Google Algorithms and Updates

 

On Page Optimization

• URL Structure
• Title Tag
• Meta Description
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Canonical form
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Server Side Errors ( Ex. 500, 502. 503.. )
• Webmasters (Google, Bing, Yadex, Majestic)
• Google Analytics
• Google Tag Manager

 

Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Book markings
• PPT, PDF, Document Submisson
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing & Strategy
• Event Creations
• Forums Posting : Question And Answers
• Google Sites & Groups

 

Social Media Optimization (SMO)

Google Map

• Google Maps Creation
• Google Mapping Updates
• Create Post
• Add Service Areas
• Events Creations
• Sales
• Offers Promotions

 

Facebook

• Profile Creations
• Creating groups and pages
• Reach And Impressions
• Tips and Guides
• Posts And promotions
• Events Creations and promotions
• Video Making and Marketing
• Promotional Techniques
• Integration Techniques
• Money Earning
• Marketing Strategies
• Jobs
• Sales

 

Twitter

• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics
• Marketing Techniques
• Marketing Strategies
• Twitter Trends
• #tags Trend

 

LinkedIn

• Profile Creations
• Tips and Guides
• Article Postings
• Video Posting and Marketing
• Promotional Techniques
• Marketing Strategies
• Integration Techniques
• Company Page Creations
• Linkedin Company Page Followers
• #tags Trends
• Linkedin Groups

 

Instagram

• Integration Techniques
• Promotional Techniques
• Marketing Strategies
• Posting Techniques
• Video posting
• Instagram to facebook

 

 

 

 

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords

• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation
• Conversion Tracking

 

 

 

Google Adwords Express –Smart Campaign

• Setup
• Google Mapping Ads
• How to business leads
• Website Traffic
• Store Visit
• Get Calls
• Payment Setup

 

Bing Ads

• Setup
• Payment Adding
• Create Ads
• Marketing
• Visits to my website
• Visits to my business location
• Conversions in my website
• Phone calls to my business
• Sell products from your catalog

 

 

 

 

Social Media Marketing (SMM)

Introduction to SMM

Facebook

• Sing up
• Payments Methods
• Paid Promotion
• Video Ads
• Event Marketing
• Website Traffic
• Page likes
• Engagement and Reach
• Brand Awareness and reach
• Conversion

 

 

Twitter

• Set-up and usage
• Tips
• Promoted Tweets
• 8 Modules of Ads
• Payment Method
• Video Ads
• Mobile Apps Install And Engagement

 

LinkedIn

• Setup Paid Ads
• Linkedin Post promotions
• LinkedIn Paid Campaigns
• Video marketing
• Inmail Marketing
• Payment Method
• Setup New Ads
• Discussion Update Ads

Instagram

Setup

Payment Method

Follower

Website Traffic

Image Ads

Video Ads

 

Website Live Chat

Whatsapp Live Chat

Facebook Messenger Chat

 

Affiliate Marketing

• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques

 

Email Marketing

• How Email Marketing Works?
• Types of mails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

 

Mobile App Promotions

• Android Apps
• Iphone Apps
• Onapge Optimization
• Marketing Strategies
• Marketing Tips

 

Google Admob Ads

House Ads

Direct Sold Ads

 

Certifications

• Google Partners
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Google My Business
• Digital Certificate
• Social Media Marketing Certification

 

Reporting

• Introduction to Google Analytics
• Different types of analytical Tools
• Report generation
• Conversion tracking setup
• Goals

 

 

 

Tools

• Alexa
• VIDIQ
• AddThis
• Pintrest
• MOZ
• Keywords Everywhere
• SEOquake
• Woorank

 

SMO

• Hootsuite
• Anyimage.io

 

Image Design Tools

• Canva

 

Online Reputation Management

• Importance of ORM in Digital Marketing
• ORM tools and Techiniques

 

Earning Types

Google Adsense

• Content Marketing
• Video Marketing

Affiliate Marketing

Freelancing

Entrepreneur

 

Digital Marketing Work Process

• implementing all the digital marketing practises on a project
• connecting one module to the other module
• rotating the customer
• conversion tracking set up

 

Package – I

Course With Real – Time Project

Package – II

Course With Intenship and Real -  Time Project