Google AdWords Training course, Google Ads & PPC Certification classes near me - Skill 2 Digital

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google adwords training

google adwords training

Search Engine Marketing (SEM) ( Five Days )

Introduction to SEM

Google Ads Certification Course

Google Ads Certification program is a comprehensive program to make you a Certified Google Ads Professional. Ads supports Basics of Paid Ads, Google Ads Basics, Search Campaign, Auction and Bidding, Conversion Tracking, Display Advertising, Remarketing, Shopping Ads, Mobile Advertising, Video Marketing, Google Ads Express, Bing Ads, Google Analytics integrations, Google Ads Certifications, Bing Ads Certifications, The program is a combination of theory and practical implementation of ad campaigns. The focus of this program is to help you learn campaign management, account optimization, reports, and analysis. Our program will cover all the latest updates in Google Ads platform. We update our program as per new changes in Google Ads.

Bing Ads & Certifications

Our program also consists of Bing Ads campaign management. In this module, you will be able to learn how to create a campaign in the Bing network. Along with practical training, we also cover the bing certification exam.

Google Ad words

Basics of Paid Ads
Google Ads Basics
Setup Account
Payment setup
Types AD Campaigns
Keywords Selection
Campaign Creation
Campaign Setup

Search Advertising

What is Ad Rank?
What is Ad Position?
How Improve Ad Rank?
What is Quality Score and Its Components?
How Quality Score Effects the Ad Rank and Bid Amount?
How to Improve Quality Score?
Types of Keywords and Keyword Research Techniques
What is Negative Keyword?
What is Bidding and Different Types of Biddings?
What is CTR, CPC, ECPC?
ROI and ROAS
What is Conversion Tracking?
How to Set Up Different Conversion Tracking Codes?
Target CPA Bidding
Rules of Target CPA
How to Write Ad Copies
What is AD Extension?
Ad Scheduling, Budget and Ad Delivery Methods?
Different Types of Ad Extensions Available and Setup
What is Remarketing?
How set Up Remarketing Tags and Campaigns?
How to Create Audience Lists?
Advantages of Remarketing Campaigns?
What is Search Term Report and Its Advantages?
Different Types of Report Generation
How to Keyword Planner and Forecasting
What is Bid Simulator?
What is Dynamic Search Ads?
Targeting Methods in Search Ads
Search Network Partners

Display Advertising

Display Advertising Partners
What is Placement?
Targeting Methods in Display Advertising
Advantages of Display Advertising over Search Ads

Mobile Advertising

Video Advertising

Shopping Advertising

Report generation

Smart Campaign

Advantages and Disadvantages of SEO over PPC/SEM

Google Ad words Express

Setup
Google Mapping Ads
Campaign Creation
Get More Calls Campaign
Get More Visits to Your Physical Location
Get More Website sales or Sign-ups

Bing Ads

Setup
Marketing
Ads Setups
Leads
Video Views
Bing Mapping Ads

Google Analytics integrations,

Google Ads Certifications,

Bing Ads Certifications,

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